That Yellow Circle!
Posted by christinavee on March 30, 2009
TO YELLOW LOZENGE, OR NOT TO YELLOW LOZENGE??? That is the question…
This is the answer…
According to some long-time Hello! Canada readers, the yellow lozenge does not make or break their purchase of the magazine. They enjoy the magazine itself, and actually did not even notice the bright yellow circle on every cover of the magazine. They enjoy the content, and the cover images, and the price of the magazine is not a factor when they buy the magazine off the newsstand. I personally don’t think that Hello! should keep the lozenge when the price rises, as long-standing readers will still purchase the magazine for its content. Hello! Canada is an affordable magazine, and will remain so, even when the price rises to $3.99. It stays within the price range for higher quality magazines, and people will continue to purchase it.
What’s Your Take?
